16-17 April 2008 - Aveiro, Portugal

ManagEnergy Training Module 3
Marketing and Sales for a Local Energy Agency

Local Hosts: RENAE - Rede Nacional de Agências de Energia

About the Training Module
Programme Overview, Presentations and Worksheets

About the Training Module

Target Audience

This training module is targeted at either Directors or Deputy Directors of Portuguese Local & Regional
Energy Agencies (LEAs). The programme lasted for 1.5 days.

Why this Training Module?

The goal of the training module “Marketing and sales for a Local Energy Agency” is to provide participants with a solid understanding of suitable marketing and sales techniques, necessary to sustain the agency, supported during the start-up phase entirely by the EIE programme and the co-funding of local partners, in an almost completely self-sustained, no-profit organisation.

What is covered?

Key components of the training module include:

Successful local energy agencies: experiences around us.
Organisation of the agency in the transition phase
Marketing concepts for a local energy agency
How to sell services as an NGO
Developing and proposing new projects
Preparation of offers.

Programme Overview, Presentations and Worksheets

The Training Module is composed of 4 Parts over 1.5/2 days, with each Part comprising 2-3 Sessions. Each module lasts for 2-3 hours. The typical time schedule is from 10.00 – 18.00hrs and 09.30 – 13.00, with lunch and coffee breaks. Further details can be found in the Event Programme.

Download the event programme (92 Kb PDF)

Note you need to register as a ManagEnergy Network Member in order to access the presentations.

Part 1: Introduction: Training Seminar & LEA Sustainability
1A: Welcome and Orientation
1B: Successful energy agencies – learning from experience
1B: Presentation: English (2947 Kb PDF)
1B: Planning Worksheet: Energy agency success barriers and solutions English (37 Kb Word .doc)

Part 2: The positioning of a local energy agency in its developing phases
2A: Understanding your local market potential
2A: Presentation: English (520 Kb PDF)
2A: Planning Worksheet: Understanding your market potential English (52 Kb Word .doc)
2B: Marketing strategies for your agency
2B: Presentation: English (483 Kb PDF)

Part 3: How to sell services as an NGO in the local market
3A: Developing new activities for your agency
3A: Presentation: English (531 Kb PDF)
3A: Planning Worksheet: Market potential for new activities English (42 Kb Word .doc)
3B: Methods for contract acquisition
3B: Presentation: English (182 Kb PDF)
3C: Marketing and sales
3C: Presentation: English (559 Kb PDF)

Part 4: Conclusion
Review and Evaluation

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ManagEnergy Training Module 3 Marketing and Sales for a Local Energy Agency

ManagEnergy Training Module 3
Marketing and Sales for a Local Energy Agency