European Commission Directorate-General for Energy - ManagEnergy Link to European Commission Directorate-General for Energy ManagEnergy Home Page - English
Home | ManagEnergy Network | Register | Contacts | Help | About |

9-10 December 2008 - Zagreb, Croatia

ManagEnergy Training Module 3
Marketing and Sales for a Local Energy Agency

Local Hosts: North-West Croatia Energy Agency
and the Regional Development Agency Medjimurje

   PDF Icon Participants List (39 Kb PDF)

About the Training Module
Target Audience

This training module was targeted at either Directors or Deputy Directors of Croatian and Slovenian Local & Regional Energy Agencies (LEAs). The programme lasts for 2 days.

Why this Training Module?

The goal of the training module “Marketing and sales for a Local Energy Agency” is to provide participants with a solid understanding of suitable marketing and sales techniques, necessary to transform an IEE agency, supported during the start-up phase entirely by the IEE programme and the co-funding of local partners, in an almost completely self-sustained, no-profit organisation.

What is covered?

Key components of the training module include:
  • Successful local energy agencies: experiences around us
  • Preparing the “After IEE” period during the IEE contract
  • Organisation of the agency in the transition phase
  • Marketing concepts for a local energy agency
  • How to sell services as an NGO
  • Developing and proposing new projects
  • Preparation of offers
Programme Overview, Presentations and Worksheets
The Training Module is composed of 4 Parts over 2 days, with each Part comprising 2-3 Sessions. Each module lasts for 2-3 hours. The typical time schedule is from 10.00 – 18.00hrs and 09.30 – 13.00, with lunch and coffee breaks. Further details can be found in the Event Programme.

Download the event programme (126 Kb PDF)

Note you need to register as a ManagEnergy Network Member in order to access the presentations.

Part 1: Introduction: Training Seminar & LEA Sustainability
1A: Welcome and Orientation
1B: Successful Agency – The Experiences around us
1B1: Presentation: Successful energy agencies - learning from experience EnglishEnglish (623 Kb PDF)
1B2: Planning Worksheet: Energy agency success barriers and solutions EnglishEnglish (37 Kb PDF)
1B3: Presentation: Successful Examples: AESS EnglishEnglish (1900 Kb PDF)
1B4: Presentation: Successful Examples: AMES EnglishEnglish (484 Kb PDF)
1B5: Presentation: Successful Examples: SWEA EnglishEnglish (1053 Kb PDF)

Part 2: The positioning of a local energy agency in its developing phases
2A: Understanding your local market potential
2A: Presentation: EnglishEnglish (499 Kb PDF)
2A: Planning Worksheet: Understanding your market potential EnglishEnglish (11 Kb PDF)
2B: Developing an efficient agency to afford the “After IEE” phase
2B: Presentation: EnglishEnglish (360 Kb PDF)
2B: Poster: Financial Indicators: EnglishEnglish (77 Kb PDF)

Part 3: How to sell services as an NGO in the local market
3A: Developing new activities for your agency
3A: Presentation: New work development EnglishEnglish (111 Kb PDF)
3A: Planning Worksheet: EnglishEnglish (26 Kb PDF)
3B: Methods for contract acquisition
3B: Presentation: EnglishEnglish (139 Kb PDF)
3C: How to submit an IEE proposal supporting a strategy towards local actors
3C: Presentation: EnglishEnglish (143 Kb PDF)

Part 4: Conclusion
4A: Marketing and sales: our opinions
4A: Presentation: EnglishEnglish (274 Kb PDF)
4B: Review and Evaluation

Last Modified 23-Feb-2010 - The information on this site is subject to a Disclaimer and Copyright Notice