Summary
Meath Energy Management Agency (MEMA) is a local energy agency formed in 2002 by Meath County Council and the European Commission Directorate-General for Energy and Transport under the SAVE II programme.
Meath Energy Management Agency (MEMA) is located in Navan, County Meath, Ireland. County Meath is set in the east of the country and boarders the Irish Sea coast. Navan is County Meath's capital and it is situated 30 kilometres north of Dublin. Navan was the fastest growing large town in Ireland between 1996 and 2002 and within this time its population increased by more than half from 12,810 in 1996 to 19,417 in 2002. This growth is set to continue for the foreseeable future.
For MEMA's initial Energy Awareness Campaign (Energy Awareness Week 2003), the area covered was mainly confined to Navan town and the surrounding area. Following on from the success of the previous year's campaign the target audience was broadened to the whole of County Meath. The campaign aimed to make people aware of the activities that were taking place locally during Energy Awareness Week. This was the first year Navan would participate in 'Car Free Day' and MEMA aimed to encourage the general public to opt for more sustainable choices of travel on this day. This was done through the various media, competitions and through the schools. Valuable lessons were learned with regard to time scales and staffing needs and the 2004 campaign provides MEMA with further learning tools for continual success in future campaigns.
Results
As a result of MEMA's publicity on the various activities there were numerous information requests received during the week and those following. The CFL light bulb promotion succeeded in getting members of the general public to become aware of the location of the MEMA office.
As a result of answering the various questions in the competitions meant that people had to think about how they were using energy and provided them with information in more sustainable choices.
All of these activities combined to promote energy efficiency in the county. MEMA attempted through these activities to reduce energy consumption in County Meath, thereby reducing local pollution and greenhouse gases.
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