This activity was presented at the ManagEnergy 2008 Annual Conference workshop: Energy education, bringing the energy awareness to schools
Summary
A project by Millfield Primary School to promote schools' innovative environmental problem-solving. The project is the final winner from the Environment and Innovation Project, 1st Cycle (2005 - 2007), a project organised by the Eco-Schools International Programme Coordination with the support of Toyota Motor Europe via Toyota Fund for Europe.
Creation of a long-term and sustainable incentive for children to walk-to-school, by installing permanent checkpoint machines where children stamp a token on every "green" school journey. Called "Stamp Stanley", the smiley face stamped on tokens is children's proof of the green journey they have made. Tokens are saved up and exchanged in school for a wide range of rewards, used to "buy" items, and also entered into prize draws to win family treats.
Establishing strong relationships between businesses, neighbours, parents, staff and children, this project has a real and significant impact, with wide-reaching benefits for the school and community.
Results
The project has been a huge success so far. 96% of children in the school have taken part in the scheme, and 64% of the children have made every journey a green journey since the project began.
We have raised the overall percentage of 'green journeys' made from 45% to up to 82% (of all journeys made to and from school), and sustained this over the four weeks the project has been running so far. Note that the majority of these 'green journeys' are zero-carbon because the whole journey is on foot or bike; however, a proportion of these journeys are made partway by car, with the children walking at least the distance from a checkpoint to the school.
Although the number of green journeys being made dipped slightly after the first week, it started climbing again following the first rewards session and prize draw.

The planned outcomes we aimed to achieve were:
The first two have certainly been achieved in the running of the project so far. The third outcome is a longerterm aim, but even so there is some evidence already of success here too - for example, we have done work in year 4 literacy on advertising, and we used the idea of advertising the benefits of this project to other schools. In their work, it was interesting to note that the majority of the children created persuasive arguments based not on the rewards they are getting, but on the part they are playing in helping save the environment and in becoming fitter and healthier.
Lessons learned and repeatability
Some of the positive aspects are described above. Other benefits we aimed for were:
Other unexpected benefits we have found so far are:
Important for success of the project has been the possibility to sustain the interest from the children, as well as the close co-operation with other actors in Millfield.
There is a large potential for replication of the project in other parts of Europe as the project is possible to carry out with a relatively small budget and at almost any primary school in Europe.
To find similar reports, click on a keyword below:
Eco-Schools
: Education
: ManagEnergy
: Mobility Management
: Schools & Colleges
: Sustainable Development
: Sustainable Transport
: User behaviour
: Walking
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International Coordination of Eco-Schools FEE Portugal / ABAE - Associaçao Bandeira Azul da Europa