Summary
Energy labelling is considered as one of the most successful and cost effective energy efficiency measures. But its implementation requires a lot of time due to the large number of stakeholders involved. The ELAR project focused on promoting energy labels to appliance producers and retailers as a marketing tool for their sales policy, as well as an information policy for the customers. Project activities took place in the Czech Republic (but also in Slovenia, Slovakia and Poland) with the main partners being the appliance producers, retailers, energy utilities, and consumer non-profit organisations. With the EU - SAVE funding it was possible to increase stakeholders awareness of the labels importance and involve them in their own energy efficiency/labelling activities.
Promoting energy labels as a positive marketing tool (not only a strict legal requirement) proved to make this project a success story in the Czech Republic.
Results
In numbers, it can be stated that over 1.5 million of general public members were reached with the project outcomes. This was reached with tens of articles (including ones in the largest Czech newspaper), 180 thousand project leaflets, 150 thousand leaflets prepared together with the Philips corporation, 30 thousand consumer magazine special issue on labelling prepared with the Prague energy utility, and others. During seminars, conducted mostly in cooperation with Whirlpool, over 370 shop assistants were reached.
One of the proofs of success of the project are independent activities organised by other organisations (some ELAR partners, some not), which represent a follow up to ELAR promotion activities. This for example represents a special leaflet produced by the Prague Energy Utility and distributed to all households in Prague (800 000, including small business customers) which informed about energy labels and energy efficiency aspects of dryers; or a range of promotion activities of various producers aimed at the promotion of the new A+ and A++ energy classes. In addition, Whirlpool and other manufacturers are planning to continue using information on energy labels, based on ELAR, in their promotion events and seminars for retailers. Based on the random control of concrete appliance shops, it can be even stated that the general level of energy labelling presence has increased in there in comparison to the period before the project.
To find similar reports, click on a keyword below:
Appliances
: Energy Efficiency
: Households
: Industry
: Lighting
: ManagEnergy
: SAVE II Programme 1998-2002
: User behaviour
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